#AGILE
Greg Hatten
July 19, 2017
DEFINITION: Mentally quick; also, moving quickly and lightly with grace.
Curiosity might have killed the cat, but not Greg Hatten. This guy has lived nine lives – as a sales manager, brand developer, marketer, entrepreneur, and even as a professional wilderness guide in his handmade wooden boats. But all of Greg’s adventures have deep roots right here in St. Joseph. Meow!
St. Joseph native Greg Hatten says the drift boats he builds and explores the Pacific Northwest waterways with are specifically designed for quickness and maneuverability.
“It’s kind of like a sports car for the river. Like a Ferrari on the water.”
What started as a hobby has turned into a decade of a professional guide service. A couple dozen times a year, Greg takes groups on wilderness explorations with his company, Wooden Boat Adventures.
Greg is fascinated by how these two geographies are linked together – Northwest Missouri and Oregon.
“To know that I’m running rivers 1,500 miles away and to know that it all started with these guys coming right through my backyard when I lived here – there’s a romance there that fascinates me.”
He is quick to point out that the history of the Western half of our country started right here in St. Joseph — from the Astorians camping at the mouth of the Nodaway, to trailblazers like John Day and Donald MacKenzie passing through our backyards. He says the people in Oregon know it too.
“You can tell people out there you’re from St. Joe and they get it instantly. We don’t take enough credit for that. Two hundred years ago, this was THE place.”
Greg’s adventurous spirit goes well beyond running rivers in wooden boats. His career away from the great outdoors has also been a wild ride.
Greg started with a 20-year stint at Hallmark, eventually being placed in charge of sales for the Western half of the U.S. From there, he made a move across the country and was placed second in command for retailer Bi-Mart.
Greg has taken the wealth of information and wisdom he’s acquired over the years and now helps businesses with branding, product launch, packaging, pricing, and pretty much anything else you can think of in the retail space. His list of clients is impressive – Safeway, Kroger, Jelly Belly, Mossy Oak, Martha Stewart Coffee, and waaaaaaay too many more to list here.
When someone asks what he does for a living, Greg smiles and replies,
“I solve problems by adding value.”
“The schools here are great. What I really like are the teachers who have similar values. That appreciation grew on me as we got exposed to other places. It’s something that we don’t give enough credit to in this area – the teachers are great and the school system is very, very good.”
While Greg is plenty busy with a half dozen projects going on at once, he continues to give generously of his time to our community. He is frequently present to coach and contribute at the weekly gathering of professionals and entrepreneurs known as “Cup of Joe.”
Greg sees a great future for St. Joseph and says his involvement in Cup of Joe is his way of giving back to the community that has given so much to him.
“I think we’re just getting started. It’s a canvas that we’ve got here and I can’t wait to see what happens….It’s a very nurturing environment.”
When asked about his advice for pioneering young business entrepreneurs, Greg echoes the advice of many on the journey prior to him.
“If you can find a way to add value in what you do, you will always be in demand.”
#Exuberant
It’s not paintball. It’s not even a water balloon fight. It’s foam warfare, and there’s a good chance you’ll want to join the fun.
#STRONG
What does the road to a dream look like? If it’s a sports dream, there are early, dark mornings – lacing up shoes before any lights flicker on the block. There are late nights, pushing past physical and emotional limits, even when it seems out of reach. There are countless sacrifices at every turn. And there are often amazing mentors and coaches, right there to say, “We don’t quit. Not today.”
#IRON-WILLED
There’s a lot to love about St. Joseph’s Southside. This tight-knit community is on pace for a major comeback.
#INTEGRITY
For decades, families across America invited Walter Cronkite into their living rooms every evening, trusting he would bring national and world events into focus. With his deep voice and warm demeanor, Walter Cronkite delivered the news of the day — good and bad — with unfaltering dignity and integrity.
#SAVORY
Any good food town has its tucked-away, locals-only, quirky places to slide in for a snack or a plate. St. Joseph is no exception. We are known as the Tenderloin Capital of the United States. We offer the “Ho chips” (homemade at the Hi-Ho), and the traditional, long-known Mexican items like tamales or fideo at Barbosa’s. Do you want to experience some of our lesser-known culturally-themed food items?