#INNOVATIVE
Goetz Brewery

March 9, 2018

Written by Jomel Nichols | Photography by Emily Baumann

CHARACTER TRAIT: Innovative

DEFINITION: Featuring new methods; advanced and original.

German immigrant Michael Karl Goetz arrived in New York in 1854. Working in his cousin’s grocery store in Buffalo, he saved enough to trek west, seeking fortune in the Gold Rush of California. En route, he stopped in St. Joseph and stayed, recognizing opportunity in the bustling outpost on the Missouri River. He started M.K. Goetz Brewery in 1859 from a wood frame building near Black Snake Creek, which provided ample water supply. Goetz firmly believed in modern brewing techniques, but knew he could not increase production without refrigeration. Thus Goetz Brewery was the first brewery in the west to install an ice plant.

Innovation continued when the second generation of Goetz sons took over the business. While competitors shuttered their plants during prohibition, the Goetz brothers developed Country Club Special, a beverage that looked and tasted like beer without the alcohol. Thanks to the fizzy beverage, Goetz was one of just 25 breweries in the United States to persist through prohibition. That doesn’t mean that folks didn’t miss their beer, however. On April 7, 1933, a crowd of 5,000 cheered as trucks of real beer pulled out of the brewery.

Sadly, Goetz closed its doors in 1976, ending an era and a cornerstone of St. Joseph industry. However, the generosity and legacy of the Goetz family remains in the form of the Wyeth-Tootle Mansion, which the Goetz family purchased to house the city museum, and the Pony Express Stables renovation was made possible through the Goetz Foundation.

The storied tradition of brewing lives on in St. Joseph with the recent founding of River Bluff Brewing, Liberty Cap Brewing, The Angry Swede Brewing Company, and home brew supplier DP Brewing Company.

Goetz Cooperage Department 1934 (oil on canvas) by Matt Robertson Art

#ECLECTIC

The local music scene in St. Joseph is diverse. Eclectic. A bit unexpected.

#STRONG

Olympic weightlifter and USA Weightlifting Hall of Fame member Pete Kelley has seen some impressive views from around the globe.

#EXPRESSIVE

The drive throughout downtown has become more colorful in the last five years, thanks to the creation of larger than life murals that convey the unique spirit of St. Joseph.

#NATURAL

As one of St. Joseph’s most unique, hands-on educational experiences, this award-winning museum and attraction has everything

#ESTABLISHED

When visitors and locals visit historic Hall Street in St. Joseph, they usually look up. A lot. And then they stop and stare. They take pictures and walk very slowly. They usually return, because this neighborhood known as “Millionaire’s Row” tells the story of St. Joseph’s turn-of-the century wealth and opulence like nothing else.